About ten years ago, if you were in a meeting with marketers, it sounded something like this: Branding wah-wah-wah impressions. Brand message wah-wah-wah-wah value-add. That’s why branding wah-wah-wah-wah reach and frequency.
Today, such a meeting sounds like this: Social wah-wah-wah-wah conversation. Community wah-wah-wah-wah Twitter. Engagement!
I think it’s time marketers quit talking like a trombones.