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Quote: Businesses are using the software for everything from managing travel plans to tracking employees and equipment in the field, and speeding up invoicing.
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According to this Reuters article, the "Natalie MacLean Wine Picks & Pairings" App is (in addition to being the longest named app I've run across) claiming to be the first app that alllows one to snap a photo of a bottle's bar code and receive instant tasting notes, scores and food pairings. I'm not a big wine drinker, so I have no idea — but I always doubt anyone who says, "we're the first *anything*." If it is, indeed the first, I'm sure it won't be the last.