After receiving an unprecedented volume of questions regarding Google+ from clients and non-techie business executives, I was asked to write a blog post for Hammock.com that provided an overview of the service — “but not written for people who are geeks” (a direct quote). I asked for a list of questions and then, last weekend, spent a couple of hours answering them. “That’s too long for a blog post,” I was told.
So, that’s the origin of the 26-page eBrief (PDF) from Hammock Labs called, An Early Overview of Google+ as a Content Marketing Platform.
I didn’t write it for techies and social medians. It’s for people who sign checks made out to techies and social medians.
I hope you enjoy it. I’m sure it will be out of date by this afternoon.
Here are the subjects covered:
- What is Google+? (And why that’s not the important question)
- What can you do with Google+?
- Who can use Google+?
- How Google+ is like (and not like) Facebook
- How Google+ is like (and not like) Twitter
- How Google+ is like (and not like) LinkedIn
- How will people have enough time to use all these social networking things?
- How will I (or my company) have enough time to use all these social networking things?
- The coolest “new, new” things about Google+
- The early “missing” things about Google+
- Predictions for Google+
- Short-term recommendations for businesses and the people who run them
- Conclusion: Our most confident prediction
That reminds me, you can find me on Google+ at the following “redirect” I created so that I could remember it: RexHammock.com/+