If you’ve been missing attack ads now that the election is over, here’s relief. Microsoft’s Bing has launched a website and ad campaign (see video below) that targets Google’s paid inclusion policies.
While the “Scroogled” efforts don’t reach the level of a Super-PAC funded campaign, Microsoft is displaying its going-negative chops in two effective ways:
1. It is defining an issue that few Google users know about — in a way that will make anything Google does in response seem defensive.
2. Instead of launching the campaign last May when Google’s policy came to light, Microsoft has chosen to launch it during the holiday retail-centric season, but after the height of the Black Friday, Small Business Saturday, and Cyber Monday coverage.
It will interesting to see how this plays out.
Here is a video Bing has released.