Great Idea: Don’t just sell cookware when customers want you to help them become a better cook

hammock idea emailOn the Hammock Blog, there’s a post that’s a web-version of the current edition of The Idea Email. It’s inspired by all the ways the retailer Williams-Sonoma uses different forms of customer media and content that demonstrates the company’s understanding that “buying more pots and pans” is not what their customers are seeking — becoming better cooks is.

Side pitch about The Idea Email: If you don’t subscribe to the “one bright idea, every two weeks,” you should. Here’s where: