On the Hammock Blog, another great idea

e1364941906I hope you are subscribing to The Idea Email, the fortnightly (biweekly) from Hammock. There’s an interesting look this week at whether or not “size matters” when in come to communicating with customers.

Quote:

“Content of any length or format that helps your customers learn how to better use your products or services to do their jobs more effectively, or enjoy their passions more deeply, adds value to your products. It is what turns marketing into results.”

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