LINK: Chicago’s bike share system, DIVVY, launched last week.
- My 2¢: Compare their launch to the hoopla surrounding NYC’s CitiBike launch a month ago. What’s missing? The near-perfect branding and marketing support provided by the $24 million kicked in by CitiBank in New York. Within a month, CitiBikes have become something of physical world “meme.” (Later: CitiBike has become a cultural icon in record time.)