Geeking Out On Another Logo


Last week, I read an essay by Yahoo CEO Marissa Mayer titled, “Geeking Out On the Logo.” In it, she wrote about her hands-on involvement in the design of the new Yahoo logo. “We spent the majority of Saturday and Sunday designing the logo from start to finish, and we had a ton of fun weighing every minute detail,” she wrote.

yahoo-blueI was so inspired by her 617 words describing how an entire weekend could be devoted to manipulating five letters of Optima type, I decided to spend my weekend geeking out on the Hammock logo. As it was designed seven years ago by Hammock creative director Kerri Davis, who displayed the wisdom to ignore all of my suggestions, anyway, my geeking out had to be limited to making up stuff.

Here are a few things that you may not know about this logo.


It is round.

H-logo-round 2

Round is the shape of lots of great stuff.


Our logo is a palindrome.


And it looks the same, coming or going.
I’ve seen the back of it, so I know.


When someone says it looks just like the letter H
in the shape of a hammock, we act amazed and
pretend we’ve never noticed it before.


Our logo contains hidden typography humor.

H-logo-essay 2

Our logo honors ubiquitous digital era symbols:
The Dot and The Bullet Point.

red logo circle

Most of all, I am proud of the way that our logo
is totally unique in its color scheme and shape.