Direct-to-customer media was the promise of the internet. What happened?

From the current Hammock Idea Email: “As a marketer, you should be focused first and foremost on developing media and content that serve your customers, that add value to your products by helping fulfill the promise made when the customer purchased them. Everything else, all the social media and SEO investment, should be viewed as support for the only media you own and control: the content that connects you directly to your customer.”

(Continue reading: “Idea: Don’t Rein In New Marketing Opportunities
With an Old Marketing Strategy”…
)