A Lynda.com Lesson: The value of content to a business is more than its role in marketing

The value of content to a business is more than its role in marketing.

(Via the Hammock.com Idea Email)

Lynda.com, a company started by a woman actually named Lynda (unlike, say, Mavis Beacon) who is now in her 60s, became a $1.5 billion business unicorn by teaching people who are customers of other companies how to use the products and services made and sold by those other companies.

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