Earlier this year, I noted a new design of Wired.com that supports “takeover” ads. These are not pop-over or pop-up ads that you can click an “x” to remove. These are ads that are actually a part of the background or are, in some graphical and often animated way, an actual element of the page.
Today, I thought I saw Amazon come as close as I’ve seen it come to promoting a product using a takeover approach (that wasn’t a letter from Jeff Bezzos). However, upon looking at it more closely, I realized it was a standard size Amazon uses — a “slider” approach to promoting various products that someone viewing the site on a desktop screen will see. (I use lots of smaller screens, so seeing something on a big screen jumps out.)
Later: No wait. More than a takeover ad, this now reminds me of a Google Doodle from five years ago (left).