If facts don’t matter, you can’t really be wrong.
The Washington Post interviews Dilbert cartoonist Scott Adams on why he started predicting last year that Trump would be elected president — back when the rest of us were saying, no way. (I still say, no way.)
Here are Adam’s reasons:
1. Trump knows people are basically irrational.
“If you see voters as rational you’ll be a terrible politician,” Adams writes on his blog. “People are not wired to be rational. Our brains simply evolved to keep us alive. Brains did not evolve to give us truth. Brains merely give us movies in our minds that keeps us sane and motivated. But none of it is rational or true, except maybe sometimes by coincidence.”
2. Knowing that people are irrational, Trump aims to appeal on an emotional level.
“The evidence is that Trump completely ignores reality and rational thinking in favor of emotional appeal,” Adams writes. “Sure, much of what Trump says makes sense to his supporters, but I assure you that is coincidence. Trump says whatever gets him the result he wants. He understands humans as 90-percent irrational and acts accordingly.”
Adams adds: “People vote based on emotion. Period.”
3. By running on emotion, facts don’t matter.
“While his opponents are losing sleep trying to memorize the names of foreign leaders – in case someone asks – Trump knows that is a waste of time … ,” Adams writes. “There are plenty of important facts Trump does not know. But the reason he doesn’t know those facts is – in part – because he knows facts don’t matter. They never have and they never will. So he ignores them.
“Right in front of you.”
And stating numbers that might not quite be facts nevertheless can anchor those numbers, and facts, in your mind.
4. If facts don’t matter, you can’t really be “wrong.”
Trump “doesn’t apologize or correct himself. If you are not trained in persuasion, Trump looks stupid, evil, and maybe crazy,” Adams writes. “If you understand persuasion, Trump is pitch-perfect most of the time. He ignores unnecessary rational thought and objective data and incessantly hammers on what matters (emotions).”