Why Podcasting Is, Once Again, The Next Big Thing

Some of you may find this week’s Hammock Idea Email interesting. At the insistence of some pesky editors, I left out lots of the 10,000+ words I once wrote about podcasting. Also, as we like to keep these emails to 300 words, those editors suggested that my discussion of the difference in podcasting and streaming audio would (1) go over people’s heads, or (2) cause them to doze off (3) doesn’t matter to the people who read Idea Email. They also insisted that another tangent on the difference between Paul Saffo’s macro-myopia and Gartner’s Hype Cycle was equally un-riveting. Note: None of those editors review what I write on RexBlog — which explains a lot about the ramblings here.

Here’s how it starts — with a link to the rest of it. 


Amara’s Law: “We tend to overestimate the effect of a technology in the short run and underestimate the effect in the long run.”

—Roy Amara (1925–2007), Stanford Research Institute


Just as conventional wisdom was in the process of writing off podcasting, it is suddenly this year’s “it” media. Two weeks ago, The New York Times joined The Guardian, Wall Street Journal, NPR and other media companies to announce the creation of a team focused entirely on developing podcasts.

At the same time, NPR, Spotify, Audible.com and others have launched a new generation of mobile apps that pre-select and stream topic-specific podcasts. (Listeners typically download and play podcasts using “podcatchers” like Apple’s Podcast app and Stitcher.)

(continue reading on Hammock.com)