There are many great things about having a personal blog and consistently posting to it. And none of the great things are about trying to be a “thought leader” or personal brand. After blogging (more-or-less consistently) for 17 years, I’ve discovered that much of what I write is like jotting down a note to the future me.
Like today. Ten years ago today, I was in San Francisco. I was on about the 20th row when Steve Jobs unveiled the iPhone. Because I blog, I can go back and read what I said that day and said a few days afterward.
In the past decade, I’ve blogged tens of thousands of words about Apple products.
But there’s something great about reading what you first thought about something that later turned out to be more (or less) significant.
It makes you feel like you were clueless…or insightful. But that you had any opinion at all makes you feel connected to an event in some way.
The headline of the post where I wrote my response is, “The least impressive thing about the iPhone is that it’s a phone.”
Ten years later, I think I nailed it.
What else happened on this day, ten years ago.
Looking at other posts of the day, I see that MyBlogLog.com was going to be purchased by Yahoo. Later, that would be as disastrous as most Yahoo acquisitions were.
AppleTV was released.
While I didn’t blog about it, ten years ago today was the first time I ever used Twitter. I had set up an account a few months earlier (in the year 2006), but MacWorld was the first time I used it. Why? The media center (I had press credentials thanks to a friend in high places), encouraged reporters to follow their posts to Twitter (“tweets” didn’t exist yet) to learn about changes in the MacWorld schedule or other updates. This was back when it was far easier to understand what Twitter was (a group text messaging thingee) than it is today. (However, for months, I continued to think it was a method for PR people to distribute text messages.)