How writing differs from content creating.
Harry McCracken, writing for Fast Company’s Co.Design, goes “Inside Twitter’s Obsessive Quest to Ditch the Egg“
“Starting today…the egg is history. Twitter is dumping the tarnished icon for a new default profile picture–a blobby silhouette of a person’s head and shoulders, intentionally designed to represent a human without being concrete about gender, race, or any other characteristic. Everyone who’s been an egg until now, whatever their rationale, will automatically switch over.”
I’ve been known to mock coverage of logo redesigns at large technology companies; especially those projects that end up with something looking like clip-art from a stock service. (For instance, that time I explained how Hammock Inc.’s logo was designed.)
In an era when “content creators” are judged by the number of keywords they can pack between commas, it’s nice to read the way Harry demonstrates the craft of writing with both wit and insight.:
Instead of defaulting to the perfectly spherical head of a restroom-signage figure, the designers began playing with other approaches. They gravitated toward a gumdrop-like shape and found it had Rorschach Test-like qualities. “The second you start playing with head shape, you start thinking, ‘Oh, this might not just be a single gender,’” says Cotton. “Is that a man with a beard? Is that a woman with a bob?” Rounding off the shoulders, they found, also helped them create a symbol for “human being” that wasn’t freighted with any specific characteristics.
That said, I don’t think this is going to be one of those days that people will recall and feel the need to tell their grandchildren where they were the day they heard the news that Twitter got rid of the egg.