A Google Doodle today commemorates the 106th anniversary of the birth of Marshall McLuhan.
A few years ago, I submitted an article to an editor describing Osmo Wiio as the Marshall McLuhan of Finland.
“Our readers will have to google Marshall McLuhan and Osmo Wiio to figure out what you mean,” the editor emailed me back.
“That’s okay, I responded, Google is merely an extension of their central nervous systems,” I responded.
“?” emailed the editor.
“You know. The medium is the message,” I responded.
“The message is not a medium, it’s a large. Here it is.: You can’t reference two communications theorists in one sentence.”
Bonus: A review by the late David Carr (RIP) of a biography titled Marshall McLuhan: You Know Nothing of My Work.
The title of the book comes from one of the greatest movie scenes of all time (if you can use google).