Advertisers do the darndest things.
Like thinking the millions of people who have contributed their time to building and maintaining Wikipedia would not notice Northface and Leo Burnett wikihacking the site. Like the marketers not knowing hundreds of bots are constantly monitoring the site looking for just what Northface and Leo Burnett did.
I’m just curious how two companies like these could put their heads together and come up with something so stupid.
Yesterday, we were disappointed to learn that @thenorthface and @LeoBurnett unethically manipulated Wikipedia. They have risked your trust in our mission for a short-lived consumer stunt. 1/ https://t.co/aIl5XEkS3z
— Wikipedia (@Wikipedia) May 29, 2019