Google has removed the small “Do the Five” front page GIF. A Google marketer, Joshua Spanier, Google’s global marketing VP for media, had earlier explained the reasoning behind the Do the Five focus and said then that Google would change the message and tone depending on how the “context” changed.
The new small link on the google home page now takes the user to a table of contents page — one that should give SEO folks a hint to what Google designers think is a good taxonomy.
The design is very simple and focused on how fast it can get you to the information you want. More Wikipedia than New York Times.
In other words, SEO is not just about who gets the user to the page. It’s about what is most helpful.
Help, not hype.