TweetI’ve now done something I never thought I’d have the chance to do: Follow up on a 20-year-old magazine cover story. And since I’ve only been on one magazine cover, this was my only shot. A shout-out thanks to Tony Silber who conceived the original story “way back when” (about custom publishers going digital in […]
Key to content marketing: help customers become smarter.
Tweet The current Hammock Idea Email explains how and why ad-blocking isn’t just a browser plug-in hack. Blocking ads is also a multi-billion dollar business. It’s based on the notion that advertising doesn’t always need to be at the transaction intersection when dollars are exchanged for content. Oftentimes, customers become so overwhelmed by the crush of […]
TweetThe 12 readers of this blog will recognize some themes in the essay about social objects appearing in the current Hammock Idea-Email. Also, thanks to my friend Hugh MacLeod for giving us permission to use his illustration to accompany it. More importantly, thanks to Hugh for introducing me to the idea of social objects several years ago. […]
TweetJeff Cornwall, Belmont University entrepreneurship professor and longtime blogger (The Entrepreneurial Mind), recently invited me to appear on the video version of his blog — a show that is produced by the Nashville-based web video network, Talkapolis (think Leo Laport’s TWit network with a southern accent). The episode was posted today. It was to visit […]