Rex Hammock has been recognized for decades as a leading voice in content marketing.
Category Archives: Hammock Inc.
Customers Don’t Want Your Content
Key to content marketing: help customers become smarter.
Why I Like Slack
What is Slack and why do I like it?
Focus on Content Marketing Mission, Not Methods
Successful marketing is about serving customers. Focus on that first, and you’ll discover a successful strategy for developing and using great content that will fulfill your brand promise and your organization’s mission.
How Apple Masters “The Prestige”
TweetThe current Hammock Idea Email is about what you can learn about Apple’s new product launch magic by ignoring the products Apple unveils on Tuesday and focusing, rather, on how they handle the “third act” of any trick, “The Prestige”: Next Tuesday, Apple will hold one of its famous new product unveilings. If you want […]