TweetA national organization comprised of marketing executives just sent me and thousands more (I guess) an email inviting me to watch an online presentation they are hosting. The title of the presentation starts: “Orchestrating Optimal Interactions…” There were lots more words in the presentation title, but I couldn’t make it past those first three. Shouldn’t […]
TweetOn Hammock’s Idea Blog, we’re discussing the two types of customer moments that marketers should prepare for by developing “content assets.” It’s similar to a concept in Hammock’s eBook Content Along the Customer Journey. Rather than thinking that marketing with content is a series of posts, tweets, likes, consider all the way content assests can […]
TweetMarketing gurus are calling this an advertising and content campaign. Huh? They’re calling it “branded music” too. Huh? Calling this content marketing because there’s a Morton’s salt ad at the end and it’s being released on YouTube is about as innovative as every video ever produced. (Remember, they are all created as a content marketing […]
Tweet Some people celebrate Amazon’s Prime Day by trying to be funny in tweets with the hashtag #PrimeDay or #PrimeDayFail. Once in a while they are funny. But mostly, they are ham-fisted, profane and goofy. Once in awhile, the Amazon deal is actually a good deal. Here are the best places to look for good stuff. […]
By the time innovative, creative and insightful marketing trends become conventional marketing wisdom, they are no longer innovative, creative or insightful.