An Early Content Marketing Pioneer Rebels Against Some Of The Modern Forms

Rex Hammock has been recognized for decades as a leading voice in content marketing.

As the 12 readers of this blog know by now, I’ve been working on being rebellious for a long, long time. Tony Silber’s feature on regarding some of my radical thoughts on content marketing is helping me on my quest. ;  )

Here’s the beginning of the piece with a link to the entire article:

Rex Hammock, founder and owner of an eponymous content-marketing agency, has through longevity and thought leadership been recognized for decades as a leading voice in content marketing, a term Hammock himself has little use for.

In addition to high-profile membership in a variety of industry associations, where his counsel drove and early awareness and understanding of content marketing, Hammock has published an influential blog since 2000, where he led a broad conversation on media and web publishing.

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A Programming Note

This is only a test. In case of a real emergency, we would have panicked or something.

If seeing this at the URL, the 12 regular readers of may notice that it looks a little different. That’s not what this post is about. The post is about the blog having some glitches until I update some settings and menu arrangements. (And until the person who fixes things I break does some tweaking.)

Read more “A Programming Note”

My Predictions for 2014

cute 2014 baby
Prediction for 2014: More stock photos of cute babies on RexBlog. (©Thinkstock)

During the past year, I’ve written more than I can ever recall. However, only a small percentage of it appeared here.

That’s both a good thing, and bad.

It’s a good thing because all of that writing is for projects that are important to Hammock, the company, and to our clients. And, most importantly, to our clients’ customers, members and other audiences.

It’s a bad thing because there are certain things I’ve typically done on this blog that I skipped in 2013. Little of it will likely be missed, or even noticed, by the 12 readers of this blog.

However, for me (and my 12-year lack of a business plan for this blog), it’s been a place to write items I want to remember years later. And the older I get, the more I realize that I can remember things that happened long ago that I’ve written on this blog far longer and with better accuracy than those things I’ve merely bookmarked or tweeted.

(One thing I wish I’d done, however, is make use of tagging.)

I say all of that to note that making annual predictions is one of those things that I used to do here (often, as a joke) that I’ve not done this year. However, I’ve probably written, or co-written, more predictions in the past few weeks than ever before.

For, I’ve written this item:

And for the Hammock Idea-Email, I collaborated with others on our final two issues of the year:

I have a few predictions related to this blog.

  • I’m going to blog more. (Now that we’re going through about the 15th cycle of people declaring blogging dead, I figure it’s a great time to do more of it.*)
  • The design will change.
  • I’m going to complete writing and posting my remaining two posts about my recent 415+ mile bike ride.
  • This blog will have more photos, videos and sketches that I create. Oh, and GIFs, also.
  • This blog will have more stock photos of cute animals and babies.

Happy New Year.

*Reference to Jason Kottke’s essay in which (my translation) he describes how blogs are at the DNA level of web-delivered media, even if those who stand on blogging’s shoulders to create something “new” fail to recognize it.

Rex-a-Sketch, a 2013 rexperiment

tumblr.thumbWhile I’ve had a Tumblr account [tippy title=”(…)”]Tumblr is a blogging platform. You can learn about it here. My Tumblr account can be found at either of these two URLs: or[/tippy] since April, 2007, I’ve never quite figured out what its best use should be. So I experiment with it.

Unlike this blog and its fairly consistent look, I change themes on the Tumblr account all the time. And while this blog has a consistent 12 readers, my Tumblr account has a consistent readership of, well, I’ve never added Google Analytics to it.

Mainly, I’ve used it to post quotes or photos that I might run across. Things that are bigger than a tweet and smaller than a post.

During then next 12 months, I am trying a new experiment with my Tumblr account.

I’m posting sketches to it that I create using the iPad App, Paper by FiftyThree and the Tumblr Theme, Paper Stacks Pro.

I haven’t established a sketch “style” yet and it will probably take me a few months to figure out what exactly I am doing. I’m going for something between stick figures and something evoking the Renaissance.

But as I’m limiting myself to less than ten minutes per sketch, I’m guessing my style will approach that of a really bad courtroom sketch artist.