And instagram’s Hyperlapse is Cool, Too

TweetThis is a followup to my post yesterday about Vine. If you haven’t checked out Instagram’s new feature called Hyperlapse, it also is worth playing with to understand how tools you play with can become tools you can’t do without one day. Anyone who has used the time lapse feature on a GoPro camera to […]

My goofy animated GIF went viral

TweetAt Hammock, we are experimenting with ways in which GIFs and things like Vine can be used as something more than goofy viral fodder. (We’re already convinced on their goofy viral fodder potential.) Personally, I think animated GIFS have great potential as illustrations in how-to posts, as I mentioned in a post recently. Before getting […]

How Could One Not Buy a GoPro Camera After Watching This?

TweetIf the product you’re selling is a camera that adventurous people strap on to themselves to record what they see while doing adventurous adventures, don’t waste time talking about how great the camera is. Do what GoPro does in this four minute video. While it’s no lie to call this a promotional video, I wouldn’t […]