My Favorite Coronavirus Story

I hope this is true. Crain’s New York and other are reporting that the coronavirus pandemic is having a side benefit that I find wonderful (if true). All the dogs and cats in New York and the NYC area have been adopted.

via: Crain’s New York | “Of all the shortages created by the coronavirus pandemic—the toilet paper and the hand sanitizer and the bottled water—the oddest of them all has to be dogs. Oh, and cats too. That’s right, in the New York city area, the epicenter of the disease, there is suddenly a run on pets. At least of the adopted or fostered kind. Muddy Paws Rescue and Best Friends Animal Society are reporting shelters they work with are either all out of or almost out of cats and dogs after a surge in applications of as much as 10-fold in the past two weeks.

I will say emphatically that having our dog at our feet all day brings some comfort to me.

(Getty Images)’

PS: I wonder if our dog, Button, is looking up to us and saying, “why are you people at home all day — why aren’t you out there getting me dog food.”

A Google Taxonomy of Covid-19

Coronavirus information and resources (COVID-19)

Google has removed the smallDo the Five” front page GIF. A Google marketer, Joshua Spanier, Google’s global marketing VP for media, had earlier explained the reasoning behind the Do the Five focus and said then that Google would change the message and tone depending on how the “context” changed.

The new small link on the google home page now takes the user to a table of contents page — one that should give SEO folks a hint to what Google designers think is a good taxonomy.

The design is very simple and focused on how fast it can get you to the information you want. More Wikipedia than New York Times.

In other words, SEO is not just about who gets the user to the page. It’s about what is most helpful.

Help, not hype.