My man Samir is quoted in today’s Chicago Tribune on his new expertise: magazine closures. This time, on why SI Women died:
“They had a complete lack of focus. Their unique selling feature disappeared hard and fast.” A fuzzy identity made the magazine’s voluptuous-looking cover models problematic, Husni added. “People don’t complain when they see those covers on Shape. But this sent a mixed signal. Once you lose your uniqueness, there’s no hope.”
Bonnie Fuller was named editor of the year by Advertising Age. Real Simple, the best magazine. You can download a PDF of the “A List” of best magazines from Advertising Age’s website.
The annual consumer magazine conference opened yesterday in Arizona. Here’s a link to Ad Age’s preview.
David Carr of the NYT reports there will be no Christmas parties at Time Inc. this year, saving as much as $1 million.
“I don’t really care,” (one employee) said. “It was always this drunken, slightly awkward affair that happened on a workday. Besides, when you are closing magazines down, that’s no time to celebrate.”
As I have predicted for a while, there will be a flurry of “trend” stories like this AP story appearing all over the place that lumps Rosie and Martha together (along with the fall in circulation in Oprah Magazine). Sorry, it’s not a trend. Tech magazines failing are part of a trend. Rosie, Martha and Oprah each have unique problems.