By the time innovative, creative and insightful marketing trends become conventional marketing wisdom, they are no longer innovative, creative or insightful.
Key to content marketing: help customers become smarter.
As with the desktop publishing myth, a company can purchase all of the software and mine all the data, only to discover that it is the talent, experience, creativity, skills and intelligence of the people using those tools that will determine the success or failure of an organization’s marketing.
Earlier this year, I noted a new design of Wired.com that supports “takeover” ads. These are not pop-over or pop-up ads that you can click an “x” to remove. These are ads that are actually a part of the background or are, in some graphical and often animated way, an actual element of the page. Today, I […]
If you are an actual small business, there’s a major possibility that you have no idea the meaning of marketing department jargon like like SMB, microbusiness and SOHO.