Web companies discover a century-old corporate media tradition that’s always new

An article by Brian Stelter in today’s New York Times (temporary non-punitive URL: http://nyti.ms/xmYt1L) reports that Tumblr is hiring editors and writers to cover itself.* Quote from the executive editor Tumblr has hired: “Basically, if Tumblr were a city of 42 million (the number of Tumblr blogs that exist) I’m trying to figure out how […]