Marthette vultures update: From mediapost.com today, we learn more about the previously blogged Marthette vulturezine from Hachette: Hachette President and CEO Jack Kliger was pleased to land the popular designer, who had been among several personalities being mentioned as candidates to launch a magazine, particularly with Martha Stewart Living suffering an ad drought since Stewart […]
No comment: Actually, I’ve already commented on this vaporzine news way too much. “Blogzine”? Ugh. Psycho, indeed.
Age zero? On the vaporzine news front, Disney Publishing Worldwide, publisher of Family Fun and Disney Adventures, is preparing to launch a new quarterly title in 2006 named Wondertime. The magazine will be targeted to Moms with children ages 0 to 6, focusing on early childhood learning. (source: MediaPost.com)
More of Time’s Wal-Mart strategy? On the vaporzine front, next year Time Inc. will publish two issues of Racing Fan, a magazine about NASCAR, according to Advertising Age. (source: Crain’s New York Business)
Long shot? The anonymous vaporzine scout is gloating over scooping me on news about the upcoming launch of All In Magazine that appeared in Paul Colford’s column (although, I note that the rexblog beat Colford by several weeks on that item (scroll down) regarding Wired Test). Here are some classic start-up quotes from the founder […]